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Van Blog » April 2009

Van Blog

Will you miss the CV Show? 21/04/2009

In late 2008, organisers of the Commercial Vehicle Show were defiantly saying that the ’show must go on’. Held at the Birminggham NEC every April, over the years this trade show has grown in popularity and is an excellent opportunity fo manufacturers, dealers and other trade organisations to reach the commercial vehicle market - both fleet and retail buyers. Van manufacturers such as Mercedes and Ford dominate the stands with huge presence, looking to out-perform the other manufacturers with innovative new products and services to move ahead in the commercial vehicle business. However, as we all know automotive manufacturers are having incredible turbulent times in this recession. Gradually all of the major players pulled out of the CV Show and this created a domino effect which meant that the event lost its appeal causing it to be cancelled.

Here at Vansunited, we will certainly be missing jumping in and out of new tractor units and checking out the latest new van models - will you be missing the CV Show this year and will oyu be looking to attend or visit the CV Show next year?

 

  • Craig Judd says:
    The CV Show is an incredibly expensive piece of PR but does it really reach the target audience? For s ure large Fleet Managers (that should say managers of large fleets!) will go to the show as their budg ets are huge and any advantage that they can gain i s crucial. However does the SME or the retail cust omer visit the show? I don't think so. LDV had a fa ntastic stand in 2008 (they bought the largest stan d although Mercedes managed to acquire more floor s pace) but it didn't generate one extra customer! T o a degree the manufacturers are showing off to eac h other. For real choice and the best deals custom er should forget the CV Show and go to www.ZebraVeh icles.co.uk

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